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Coffee and Diwali. A tradition hard to break.

The festival of lights is almost here. This also means, the winter is almost here. And what better way to welcome the onset of the colder months than with a piping hot mug of #coffee!

Down south the festival is #Diwali is incomplete without cups of hot South Indian Filter Coffee.
Just as much as an oil bath is a tradition there, so is a cup of good #filtercoffee. While mothers may be keen to go about their routines of making sweets, savouries, and food for the family, one of her eyes is also keenly focused on her children having “oil-baths”. While many times this is passed off as tradition, there is also merit in the fact that this “tradition” helps keep the skin from drying and cracking open.

Once this ritual is done, it’s time for new clothes and crackers. (BTW, if you want to burst crackers, please try and not scare animals, especially pets with loud crackers) In between all this excitement, most households will have an endless supply of piping hot coffee going out to members of the family. The cold winter mornings, warmed up by the excitement of the festivities and hot cups of coffee is a feeling that’s quite indescribable.

If you want to know how to prepare a fine cup of South Indian Filter Coffee or other coffee recipes click here.

Diwali gifts. Time for a new tradition?

Thanks to the acceptance and boom in ecommerce, clothes, sweets “vilāyatī stuff” and other ‘usual’ gifting ideas, one could say, have lost relevance. These things could be bought anytime. Therefore, this then brings up a vital question of what to gift loved ones on occasions? Like Diwali for instance?

Personalisation is in. But we agree not every gift can be personalised. But knowing what to gift somebody on a specific occasion is also a form of personalisation. That’s where our coffees fit in beautifully. If you know somebody who loves a good cup of black coffee, then you could try and gift them our #RedHoney, easily one of the best coffees there is. Add to it, a beautiful ceramic #V60 pour-over and you have a lovely #Diwaligift, which honestly is so much thoughtful and better than anything “usual.”

Similarly, for moms too, why not gift some South Indian Filter Coffee with maybe a Coffee Filter? Or for brothers and dads, our #BlackCoffee and #RedHoney Drip bags make imminent sense. They are easy to use without the need for any equipment.

Bosses and colleagues are often put in the “corporate gifts” bandwagon. Diwali is a great occasion for you to thank colleagues who make the workplace a better place. Why not gift them coffee? Choose a Bean Song Coffee blend depending on their personality. If you think your colleague is a bold, innovative type, then go for the Barrel Brew drip bags. If you think you colleague is subtle and sophisticated, then it will be the RedHoney. Or if you think your colleague is bold, curious and action oriented, then gift them the 100% Pure Filter Coffee, or if you think your teammate is extremely hardworking is the backbone of the team then you should get them #BlackCoffee.

Try gifting something different this Diwali, Try Bean Song Coffee.